Survey Predicts 25% of Teens to Buy iPhone
Posted on April 22nd, 2007 by Pozzy
Analysts at Piper Jeffrey conducted a survey concerning the new Apple iPhone and it’s popularity among teens. Their research showed that 25% of the teens are planning on buying the new Apple iPhone. If this research was accurate, Apple can will see an even greater domination over the portable media market.
PJC Teen MP3 Player and Online Music Survey
| Spring-07 | Fall-06 | Spring-06 | |
|---|---|---|---|
| Have you heard of Apple’s iPhone? | 84% | – | – |
| Would you buy a cellphone/iPod combo (iPhone) for $500? | 25% | – | – |
| Would Consider Buying A Cell Phone That Is An iPod? | – | 74% | 70% |
| How Much Would You Pay For An iPod/Cellphone Combo? | |||
| <$100 | – | 14% | 24% |
| $100-$199 | – | 43% | 39% |
| $200-$300 | – | 34% | 37% |
| >$300 | – | 9% | 0% |
| Source: Piper Jaffray | |||
The Apple iPhone is revolutionary in its technology. It is bringing many things to mobile phones that haven’t been done before. This alone is a reason why teens will pay such high prices for such a small but powerful piece of equipment. Of course, Apple’s huge name and its success with the iPod will drive many old customers to their new product.
Tags: analysts, apple iphone, mp3 player, music survey, pjc, popularity
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